Essay on Kingsolver - 764 Words

In the three books, The Poisonwood Bible, The Bean Trees and Pigs In Heaven, Barbara Kingsolver chose to use the stylistic device of multiple narrators as a creative way to carry out the themes of the novel and establish the tone. This device is used extensively in The Poisonwood Bible in which Kingsolver states that when she was preparing to write, she knew that she wanted to use this structure, because it was it was â€Å"necessary for the theme of this novel even though I knew it would be quite difficult to pull off, from the point of view of craft. I spent almost a year just honing the different voices, practicing telling the same scene from all five different angles, until I had differentiated them to the point that the reader would†¦show more content†¦I didnt do it!’ on the other. Orleanna, the mother, is the paralyzed one here, and the angry teenager Rachel is ‘what, me worry?’† quot;Im a political writer. I make no bones about it,quot; Kingolver says, quot;When I see something that makes me angry, my impulse is to act to change it. Thats why I write the kind of books that I do.quot; While writing The Poisonwood Bible, her primary goal was to get her readers to understand the circumstances in Congo and to care. But secondly, she wrote this to criticize American involvement in the assassination of Prime Minister Patrice Lumumba and the installation of the dictator Mobutu. She wanted to write a novel that was about family and culture, but wasn’t afraid to mix literature with advocacy. By taking the different girl’s points of view, she was able to let each girl concentrate on one theme. Leah, Adah, and Ruth May, three of the daughters, take positions dealing with social activism, empirical analysis, and spirituality, respectively. The baggage that comes with the use of this writing style is that unreliable narrators often show up. Sometimes a reader can identify if a character is wrong, but not always. In The Poisonwood Bible, the reader will quickly realize that Rachael is often confused about the meanings of several words, therefore making statements like; â€Å"it was a tapestry of injustice!†Show MoreRelatedThe Bean Trees by Barbara Kingsolver746 Words   |  3 Pagesspronging out the front of its head like a forties-model ladies hat. We could just make out that she was dithering back and forth in the road, and then we gradually could see that there were a couple dozen babies running around her every which way† (Kingsolver 106-107). Turtle and Taylor have become comfortable as a family and Turtle has recovered from her previous trauma to the point that she makes audible noises and expresses herself. Just as the family of Taylor and Turtle has brought joy to the livesRead MoreThe Poisonwood Bi ble By Barbara Kingsolver1352 Words   |  6 Pagessuccessful. The Poisonwood Bible, by Barbara Kingsolver, involves the Price family of 6, which consists of Orleanna, her husband Nathan, and their 4 daughters. They go on a missionary trip to the Congo in the 1960’s led by Nathan, whose purpose was to spread Christianity in the Congo. Throughout their journey within the Congo, each individual family member faces many hardships. These hardships involve patriarchy. Throughout the Poisonwood Bible, Kingsolver expresses feminist ideologies through Orleanna’sRead MoreThe Poisonwood Bible By Barbara Kingsolver1124 Words   |  5 PagesIn the novel The Poisonwood Bible, written by Barbara Kingsolver, the reader is introduced to the Price family, Baptist missionaries who are attempting to â€Å"Christianize† the country of Congo, more specifically the village of Kilanga. As the story progresses, the family realizes that they are not changing the Congo; instead, the Co ngo is changing them. The development of the characters within the novel is due to the instrument of cruelty. Although distasteful to regard it as such, cruelty motivatesRead MoreThe Poisonwood Bible By Barbara Kingsolver1198 Words   |  5 Pages Period 2 Part I Title: The Poisonwood Bible Author: Barbara Kingsolver Date of Original Publication: 1998 Biographical information about the author (five facts): -Kingslover was born in 1955 - Throughout her life, she has lived in England, France, and the Canary Islands, and has worked in Europe, Africa, Asia, Mexico, and South America. - Kingsolver was named one the most important writers of the 20th Century by Writers Digest. - Her work, The PoisonwoodRead MoreKingsolver s The Poisonwood Bible1161 Words   |  5 Pagesfemales, who talk about the events from their own the points of view. In the beginning, I thought I would not like this book; however I found that I had a hard time putting it down and ended up finishing the book quickly. There were many things Kingsolver did to make this book so appealing. From her use of dialogue and imagery, with such different character personalities, set in a historical time which gave this piece of fiction a hint of authenticity, to her underlying theme of human nature, bothRead MoreThe Bean Trees By Barbra Kingsolver1723 Words   |  7 Pagessons and daughters, peers as their brothers and sisters, and role model figures as aunts and uncles. The Bean Trees is written by Barbra Kingsolver and is set in the early 1980 s. It tells the story of a young woman named Taylor, and the life she builds in Tucson Arizona. Far from home, she meets many great people and finds a pl ace where she belongs. Kingsolver shapes her message of the importance of families both blood and found through her use of character archetypes such as Taylor the hero, whoRead MoreAnimal, Vegetable, Miracle By Barbra Kingsolver1485 Words   |  6 PagesAfter realizing that all of the food and water consumed by their family was either piped, shipped, or driven to them in the middle of the desert, novelist Barbra Kingsolver and her family decided to pick up their lives and move from Tucson, Arizona to to her childhood home of tobacco and dairy farms in southern Appalachia. Kingsolver and her family intended to spend the next year living in a more connected way to their food and where it comes from, and this book is the result of that experience.Read MoreThe Bean Trees By Barbara Kingsolver Essay1520 Words   |  7 PagesIn The Bean Trees, Barbara Kingsolver uses characters and symbols to show that families are not genetically made up, rather built from love and support. As Kingsolv er establishes the dynamic roles of Taylor Greer upon meeting Turtle and Lou Ann Ruiz throughout the novel, she also includes the symbolic significance of the rhizobia to illuminate the message of The Bean Trees. Kingsolver structures Taylor’s dynamic behaviors in ways that explain the definition of family. She appeals to the reader thatRead MoreThe Poisonwood Bible By Barbara Kingsolver1295 Words   |  6 Pages Imperialism has been a strong and long lasting force, oppressing societies for generations on end. The Poisonwood Bible, by Barbara Kingsolver, demonstrates how the Congo is continuously affected by this concept and ideology. Throughout this story, Kingsolver manipulates each family member and individual within the book, to better show Western and European ideas and attitudes, to convey the large amount of hypocrisy, in foreigner’s actions. No one shows the oppression, inflicted upon the Congo’sRead MoreThe Poisonwood Bible By Barbara Kingsolver1241 Words   |  5 Pagesknown society, women have not been treated as the full equals of men. A woman s main value is to support a man, bear children, and housekeeping duties. This is how it has always been in most cultures. The novel, The Poisonwood Bible by Barbara Kingsolver, shows the paternalistic society in which the Price family lives in. In 1959 an obstinate Baptist minister named Nathan Price drags his wife and four daughters deep into the heart of the Congo on a mission to save the unenlightened souls of Africa

Gavin Menzies’ Voyages Free Essays

Gavin Menzies Essay Gavin Menzies was a royal navy submarine captain that worked for the British government and now is trying to let the world know his opinion on the discovery of the Americas: did the Chinese discover the Americas before Columbus? Menzies takes on a voyage where he tries to find evidence to support his thesis and comes up with several different theories; his first stop: Calicut. Menzies claims that the Ming dynasty’s famous navigator Zheng He managed to reach the cape of good hope and from there he should have reached the Americas too. Gavin also claims that a famous Italian writer of the time, Nicolo ‘ Di Conti, might have made contact with Zheng ‘s fleet in Calicut and might have also left with them for the New World; Unfortunately for Menzies this idea was quickly discarded for there are historical records that suggest that Di Conti immediately returned back to Italy after his trip to Calicut ( he might have also carried some Chinese maps of their voyages with him). We will write a custom essay sample on Gavin Menzies’ Voyages or any similar topic only for you Order Now Menzies then pulls out some more evidence that a map found was possibly a Chinese map that led to the islands of the Antilles, but according to a few historians and cartographers, the maps were confusing inaccurate and the islands were displaced in random places. The possibility of a slipway on one of the tropical islands was rejected by many geologists that state that those rocks where there for no peculiar reason. Still not giving up on his quest, Gavin Menzies slightly alters his theory: he affirms that an Italian, Verazzano, went on a voyage with the Chinese and stating that he saw â€Å"people running like Chinese†; but as we already know, even Columbus, thought that the people he thought were Chinese but they were just the Native American tribes that lived on the coastline. It was also verified that Indigenous people were descendants of other Asian tribes that might have reached the Americas by crossing an icy passage in North America. There is no concrete information or evidence that the Chinese ever got to America, because if that were so than the Chinese would have set up outposts, settled or maybe started trading the tropical goods with Europe and probably could have made a fortune! Lastly, Menzies tries convincing the people when he claims that an old Chinese report states that the Ming fleet arrived at the shore of about 3000 different countries(the only way to do this was by reaching the Americas too)! The Chinese historian that owned the archives rejects this last of Gavin’s theories because of a simple calligraphy misunderstanding: the Chinese character † † means 30 and † † means 3000 so the record can be misunderstood because the record actually just meant 30 different countries†¦ Any claims concerning history, especially when it has been firmly accepted by historians and other professionals on that certain topic, should have reliable and plausible evidence along with clarifications and explanations to be supported; That is how history has been built up so far and it’s how it will continue to be built. When an argument concerning history that relies on inaccurate evidence and unsupported theories, such as that found in Menzies’ show. The argument does not deserve to be reconsidered. How to cite Gavin Menzies’ Voyages, Essay examples

Brand Orientation and Market Orientation †MyAssignmenthelp.com

Question: Discuss about the Brand Orientation and Market Orientation. Answer: Introduction: Lorna Jane is a brand that has been established in the year 1990 and this is the clothing retailer and manufacturer of active wears that are innovative in nature in order to meet the rising demands of the customers in the competitive market. The respective brand is particularly for the sports minded active as well as health conscious women. The current strategic market of Lorna Jane is that in the recent years it has reported sales as well as revenues of more than $195,360,000 in all over Australia (Lorna Jane, 2015). The particular brand is trying to expand recently to other countries as well. In order to contribute to the success of Lorna Jane, the company is commencing program of expansion internationally and they are now operating in more than 200 countries along with retail stores in US, Singapore and other stores as well. Lorna Jane has competition in the market as there are other new companies that are trying to attract strong customer base but it is not possible as Lorna Jane is providing the best kind of services to their target customers. Proper SWOT analysis will be conducted in order to analyze the external and internal threats and strengths of the company. Lorna Jane is a brand wherein the main priority of the brand is providing the customers a proper satisfaction by providing quality products to them. The main value of the respective brand Lorna Jane is to manufacture, design as well as sell the brands that are quality active wear and the brand endorsements are done by the celebrities. The main aim and concept of Lorna Jane brand is women empowerment and through this concept they want to expand their brand in other countries in the future as well. The particular brand mainly deals with sporty clothes that will be comfortable for the health conscious as well as fit women who are stylish in their approach as well (Yan Xin et al., 2014). Core values of brand Lorna Jane The core values of the brand Lorna Jane is to properly manufacture design as well as sell active wears those are of high quality and their main aim is to understand that there is no such impact on the environment of the products that are manufactured by them (Keller, 2016). The main aim of Lorna Jane brand is to sell products that are sustainable for the entire environment. The companies follow sustainable as well as ethical practices throughout the supply chain of the entire business. The other core values of Lorna Jane are to create a positive relationship with the employees as well as suppliers in the workplace and this helps the company in providing value to the customers. There are different elements of brand Lorna Jane wherein the mantra of the particular brand has to be identified along with image of the brand as this will help in understanding the brand identity concept as well. The elements of the brand have to be meaningful in nature as it should enable the customers to understand the meaning of the character of the brand that the company wants to portray (Rubio, Oubina Villasenor, 2014). Mantra of the brand Lorna Jane is Move, Nourish Believe There are three different sectors of the brand Loran Jane that are as follows: Emotional- wherein it focuses on the empowerment of women Descriptive- wherein it describes and focuses on athletic women Function- wherein it focuses on the active lifestyle of women (Seri?, Gil-Saura Ruiz-Molina, 2014) The focus that has been given on the empowerment is this will help in motivating the women customers in order to make them lead a lifestyle that is active in nature. Similarly, the athletic focuses on the customers who are strong, successful, disciplined as well as resilient. Lastly, active lifestyle focuses on the products of Lorna Jane as this will focus on stylish as well as active sportswear clothes (Huang Sarigollu, 2014). The logo of the brand Lorna Jane that indicates the following meaning: Move bodies every day Nourish from inside and out Believing in themselves Personality of brand The personality of the brand Lorna Jane helps in understanding that this brand focuses on providing strength to the women as this encourages empowerment of women, disciplined, resilient and successful individuals (Rossolatos, 2014). The particular brand Lorna Jane introduces trendy, stylish, athletic, and fashionable as well as empowerment of women in the society. The main mission of the brand is to empower each and every woman to lead her best life through wearing active sportswear and with the help of daily practice of MOVE, NOURISH AND BELIEVE (Buil, Chernatony Martnez, 2013). The brand communication helps in analyzing the combination of different activities that will help in influencing the behavior of the customers in the competitive market according to the different opinions of the company and the different products that are sold by them as well (Severi Ling, 2013). Lorna Jane is the brand that helps in promoting brand communication by informing the customers about the different innovations and the features of their products that are sold in the market (Su Tong, 2015). The communication of brand is essential for the internal customers as well as this will help in focusing on the communication of different information related to sales and revenues of the respective company (Sasmita Mohd Suki, 2015). A strong brand name is essential to be provided by the companies as this helps in attracting customers in the competitive market and helps in making the customers aware about the brand as well (Hutter et al., 2013). The brand name that is used by Lorna Jane is unique from other competitors in the market and the three dots that indicates move, nourish and believe helps in understanding that this logo with help in attracting large group of customers in the target market and this logo will help the customers in remembering about the company as well as the brand (Jillapalli Jillapalli, 2014). The main aim of the brand Lorna Jane is the empowerment of women in the society and this will help in marketing their active sportswear in the market as well (Mizik, 2014). The brand communication for the focal brand Lorna Jane is of good standard as the particular brand has segmented their market according to the geographic location and along with the behavior of customers (Kapferer, 2017). The main target market of Lorna Jane is the customers who are of age group of 25-45 years of age and the main communication method of the particular brand is empowerment of women and to help them lead an active life as well (Urde, Baumgarth Merrilees, 2013). Secondary brand associations The secondary brand association is leveraged by the different companies in order to build proper brand equity in the market (Choi, 2014). There are different sources of secondary brand association that includes place, people, things as well as other brands who are the competitors of the respective brand. The people of the respective brand are the employees as well as the endorsers. The secondary brand associations include the extension of the brand as well in different parts of the world along with understanding the ambassador of the brand (Ho et al., 2015). From the above diagram, it can be analyzed that the secondary brand association of Lorna Jane is that the particular brand is expanding their business in different countries and this helps in analyzing the countries wherein they want to expand their business and this will help the company in deciding on the endorsers as well. The employees and the endorsers have to be properly classified by the business owners as well as other marketing department employees in order to understand their nature of competitors (Wong Wickham, 2015). Ambassador of Lorna Jane Brand Kayla Itsines is the brand ambassador of the brand Lorna Jane and she is an Australian author, trainer as well as entrepreneur. She has got the idea of starting the business of active sportswear as she felt that the empowerment of women is a different idea and this can help them in increasing the business in different parts of the world as well. The main motive of the brand Lorna Jane was to help the women who are health conscious in nature as well as those who are fitness freaks as well. The brand Lorna Jane is expanding their market in different parts of the world as well as there is now extending the brand in their other products related to health care as well as other products in different gyms as well as stores of health food chains. The brand Lorna Jane is expanding their business in preparation of active living rooms as well. Lorna Jane is performing extremely well in the department of apparels for the empowerment of women as well as for the woman customers who are in demand for active living as well in different parts of the world. The brand Lorna Jane is positioned with proper philosophy of active living that is supported by the daily practice of Move, Nourish and Believe. The ethos of the brand Lorna Jane helps in encouraging the sense of empowerment along with strong bond with the customers emotionally. The brand ambassador of the brand Lorna Jane was herself an author and trainer and she started this particular brand for empowerment of women in the entire world. The target customers of the particular brand are the female who are fashion minded and who are active consumers as well. The Lorna Jane positions itself in such a way that it has attracted to large customers as well and this will help in being a competition to other brands such as Nike, Adidas as well. The brand Lorna Jane manufactures, designs as well as sells retail active wear products that includes sports bras, Tops, Tanks, Pants, Accessories, Shorts, Jackets, Hoddies, Grift cards and shoes. Analysis of competitors of Lorna Jane The brand Lorna Jane is positioned in the mainstream market in the upper section. The competition is being derived from brands of sportswear both globally as well as other national brands that are smaller in nature. The perceptual map analysis of the market of Lorna Jane is positioned along with the other key competitors that are measured by quality of brand as well as point of price as well. Segmentation of customers Geographic This helps in understanding where the customers are located of Lorna Jane. The geographic location of Lorna Jane helps in analyzing the different other companies that are based on ecommerce and this will help them in understanding the competition in the business Demographic The demographics of the brand Lorna Jane is categorized as follows: Female customers- 25-45 years of age The target customers are both high and middle class income group individuals The particular brand offers products that are physically active e and the range starts from XXS to XL Pyschographic The pyschographic of the brand Lorna Jane is categorized as follows: For the customers who are health and brand conscious For the customers who seeks proper and good quality of clothes For empowering the women customers and making them confident in their approaches as well SWOT analysis of Lorna Jane There are many strengths of the brand Lorna Jane wherein there are little strength that is as follows: The respective organization has managed in order to establish a strong brand for their company The management of the company has developed a proper inspiring brand image in the entire competitive market The respective organization managed to convince different women for their different products as this helped them in empowerment of the women Proper introduction of the sales has helped in increasing the sales and revenues of the product of the company The respective brand and the company has strong supply chain that helps the company in faster delivery of the goods and services in the market The other major strength of the company is that it sells products of the sportswear categories that are major choice of the customers in the competitive market The company must properly communicate the information of the product to the customers who are potential in nature (Brexendorf, Bayus Keller, 2015) Weaknesses The company has a low awareness about the brand against the entire world Another main weakness of the company is that it offers the clothing mainly for the women The company is not able to enjoy the sales of the sportswear clothes for men The organization uses low budget with regard to advertisements that are shown in TV The other weakness for low desire of the product from different target customers Opportunities There are different markets in Australia that sells sportswear for men in the market This is a perfect opportunity for Lorna Jane in order to develop products in the untapped potential of the competitive market The opportunities has to be properly utilized by the company in order to gain huge customer base Threats The major threat from the different firms that are new in the market wherein most of them uses technology that are modern in nature The other major threat that is faced by the company is that there are different men who are associated with the owner of the business and this implies that the company cannot excel in the production and manufacture of the clothes in the competitive market The other threat that is faced by the Lorna Brand that it is a premium brand and the customers in the market can migrate to the other brands that are lower in cost and they are cost effective as well The cost of manufacturing as well as quality of product may degrade in comparison to other competitors in the market The brand equity is defined as the commercial value that helps in deriving from the perception of the customers of the brand name of a particular service or product rather than the service or product itself. Lorna Jane can expand the business with the help of ecommerce and this will help them in gaining proper brand equity and competitive advantage as well. Proper active as well as healthy will be trendy always and this will help them in targeting communication campaigns as this will help in developing brand ideologies and improve the corporate social responsibility as well. Conclusion Therefore, it can be inferred that Lorna Jane must try to expand the business in different sectors of the world as this will help them in gaining proper competitive advantage in the competitive market. The main motto of Lorna Jane is to stay healthy and active and this is enhanced by them by developing different ideologies that helps in enhancing the awareness of the campaigns and engage in the improvement of the CSR. References Brexendorf, T. O., Bayus, B., Keller, K. L. (2015). Understanding the interplay between brand and innovation management: findings and future research directions.Journal of the Academy of Marketing Science,43(5), 548-557. Buil, I., De Chernatony, L., Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), 115-122. Choi, T. M. (2014).Fashion Branding and Consumer Behaviors. Springer New York. Ho, C. H., Chiu, K. H., Chen, H., Papazafeiropoulou, A. (2015). Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness.Journal of Enterprise Information Management,28(3), 346-362. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Hutter, K., Hautz, J., Dennhardt, S., Fller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook.Journal of Product Brand Management,22(5/6), 342-351. Jillapalli, R. K., Jillapalli, R. (2014). Do professors have customer-based brand equity?.Journal of Marketing for Higher Education,24(1), 22-40. Kapferer, J. N. (2017). Managing luxury brands. InAdvances in Luxury Brand Management(pp. 235-249). Palgrave Macmillan, Cham. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), 1-16. Lorna Jane. 2015. Lorna Jane Active Facebook. https://www.facebook.com/lornajane.active. Mizik, N. (2014, December). Assessing the total financial performance impact of brand equity with limited time-series data. American Marketing Association. Rossolatos, G. (2014).Brand equity planning with structuralist rhetorical semiotics. kassel university press GmbH. Rubio, N., Oubia, J., Villaseor, N. (2014). Brand awarenessBrand quality inference and consumers risk perception in store brands of food products.Food quality and preference,32, 289-298. Sasmita, J., Mohd Suki, N. (2015). Young consumers insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image.International Journal of Retail Distribution Management,43(3), 276-292. eri?, M., Gil-Saura, I., Ruiz-Molina, M. E. (2014). How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry.International Journal of Hospitality Management,39, 144-156. Severi, E., Ling, K. C. (2013). The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.Asian Social Science,9(3), 125. Su, J., Tong, X. (2015). Brand personality and brand equity: evidence from the sportswear industry.Journal of Product Brand Management,24(2), 124-133. Urde, M., Baumgarth, C., Merrilees, B. (2013). Brand orientation and market orientationFrom alternatives to synergy.Journal of Business Research,66(1), 13-20. Wong, T., Wickham, M. (2015). An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective.Tourism Management,48, 439-454. Yan Xin, J., Ramayah, T., Soto-Acosta, P., Popa, S., Ai Ping, T. (2014). Analyzing the use of Web 2.0 for brand awareness and competitive advantage: An empirical study in the Malaysian hospitability industry.Information Systems Management,31(2), 96-103.